STRÖMSYNC utilizes next-generation technology with the implementation of AI to create an immersive experience, with the goal of giving the illusion of not wearing a helmet. This experience engages all five senses, aligning with the core rider values, while preserving the confidence and integrity of the number one driving factor of the helmet itself: safety
Design Process
Inspiration
Artificial Intelligence and its Vessels
With rapid advancements in AI and integrations, advantages and competition for AI assistances is on an exponential rise
Rise of Smart Wearables
WGSN has forecast advancements in miniaturization and smart technology, eyewear and AR have emerged as the next vessel for AI; the value proposition being the ability to deliver real-time information directly in the line of sight
Vision
Create the illusion of not wearing a helmet, immersing the user with an experience on all five senses the core rider values, while preserving the confidence and integrity of the number one driving factor of the helmet; safety.
Foundational Research
A Look Inside
A breakdown of the typical design found in the current standard helmet within the industry
Cutting open the helmet reveals varying foam densities for targeted protection and hidden airflow channels that balance safety, weight, and comfort
Biomechanics/Ergonomics
The pathways through which forces transfer to the shoulders reduce stress on critical neural and muscular structures, particularly the sternocleidomastoid (SCM) and trapezius muscles. Ergonomics must account for natural load distribution along the cervical spine, minimizing strain while maintaining comfort and stability during prolonged use.
Target User
With the number of female riders doubling over the past decade, Erika serves as an ideal representative for this growing demographic. Her attributes and experiences resonate broadly, making her a strong voice to reflect the evolving needs and aspirations of riders as a whole.
Branding
Husqvarna
Husqvarna Motorcycles is a premium motorcycle brand known for its Swedish heritage, combining innovation, performance, and rugged desig, specializing in off-road, motocross, ad street bikes
Design Opportunity
Same excitement for its renowned off-road sector in regard to helmets or urban spirit from its naked bikes is not reflected in its urban helmets
Design Ideation
Concept Thumbnails
Ideation sketches in conceptualizing the final model
Final Three
Final three directions
Marquette Studies
In hand model studies to get proportions and internal architecture drawn out
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